The
Great Dickens Christmas Fair Missive
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Dickens Christmas Fair 2009 November Missive #3 (Promotional)
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Notes from your Missive Maven:
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In
the interest of clarity, I'vecreated a separate missive for all this
great promotional news. We'll also have all sorts of promotional
materials at workshops this weekend.
Please remember to contact the folks referenced in each notice, rather
than hitting "reply".
Past missives can be viewed at http://www.cattaylor.com/missives.html
Thanks and see you Saturday morning!
Cat Taylor
Entertainment Director and Missive Maven
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| In
This Missive |
| Marketing
Notes from Kevin |
| Copperfield's
Bookstores Promotion |
| Press
Releases Online |
| Discover
Days for Social Networkers |
| Dickens
Fair Goes Green |
| Promotional
Appearances, LA Times and Jan Wahl. |
| "Bartle
B. Best" on BART |
| Our
Partner, Liverpool Lils' |
| Your
Ideas? |
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Marketing Notes from Kevin
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The Dickens
Fair Marketing team is having great success again this year! We
had record breaking attendance last year
with people staying closer to home due to "somewhat reduced
circumstances", great PR, and expanded promotions to the east bay via
BART
along with all your efforts and much, much more!
Our advertising firm McWilliams Creative of Pacifica (now in their 4th
year with
us) is once again hard at work creating great radio, television, online
and
print exposure for us, leveraging our few dollars with ticket trades
and good
old marketing moxy. These include bigger, better and COLOR ads in the
Chronicle!
As always, a
huge part of our success is YOUR contribution in YOUR communities with
posters,
flyers and most important of all, YOUR excitement and passion about the
Fair. All the goodies will be available
at workshops including large and small posters - printed 2-SIDED this
year for
store windows!
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Copperfield's Bookstores Promotion
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(from Adrienne Biggs)
Great news!
Copperfield's bookstores have been named our official North Bay
Bookstore Vendor
for Dickens tickets! All six of their independent bookstores (Petaluma,
Santa
Rosa, Sebastopol, Healdsburg, Calistoga, Napa) will begin selling and
promoting
Dickens Fair tickets starting next week. Each store will have a holiday
display
of classic books by Dickens, Poe, Verne, etc to help promote the Fair
as well.
More news and a link to share with friends are forthcoming! www.copperfields.net
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Press Releases Online
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(from Adrienne Biggs)
You are most
cordially invited to view all 8 (eight!) press releases for this year's
Fair at http://www.dickensfair.com/media.htm.
This will give you a sense of
the promotions we are focusing on and what you can tell your friends or
post to
your social networks. Kevin says, "Having this many PR materials is
like a
return to the days when Phyllis devised our PR!". Thrilling indeed!
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Discover Days for Social Networkers
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(from Adrienne Biggs)
Of special
interest this year are group Discovery Days for Social Networkers,
special day
discounts for everyone from homeschoolers and educators on opening day,
to
Writers/Poets/Literature Day, Crafters/Foodies/Swillers Day,
Dance/Theater Day,
Steampunk/New Vaudeville/Body Arts Day, and more! See the announcement
here and
encourage your on- or off-line social networks to take part!
http://www.dickensfair.com/DF09GroupDaysreleaseFINAL102209.pdf
Note: Group
Discovery Days is in addition to regular group sales being handled by
Terry
Rosenstock at Golden Gate Group Tickets, (415) 668-0525, or by email at
tickets@gggrouptickets.com
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Dickens Fair Goes Green
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(from Adrienne Biggs)
Dickens Fair
goes GREEN! This "evergreen annual event" and Mr. Bartle B. Best* are
once again encouraging people to take BART (and the shuttle) or
stay-cation at
the Fair and patronizing our partner hotels
http://www.dickensfair.com/DF09BARThotelreleaseFINAL102009.pdf
Prius and
GSTV has already started helping us promote this aspect of the Fair
here (they
also posted to their FB and Twitter accounts):
http://event.gstv.com/event/1525
You may be
seeing a advertorial video of the Fair at your local gas pump soon!
*see Kevin's notes below
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Promotional Appearances, LA Times and
Jan Wahl
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(from Adrienne Biggs)
I'm arranging
special promotional appearances for Scrooge
and Mr. Dickens again this year,
please forward any inquiries to adrienne@biggspublicity.com
Look for
us in the Travel section of the Los
Angeles Times this coming Sunday!
Jan Wahl
(the movie maven) is confirmed to attend opening weekend of the
Fair this
year! (Photo from the Press Preview for Disneys' Christmas Carol below.)
That's all
for now... back to you, Kevin!
Adrienne
Biggs, Publicist, The Great Dickens Christmas Fair
BIGGS
PUBLICITY & EVENTS - books a specialty
240 Bayview
Street
San Rafael,
CA 94901
415-453-4474
www.biggspublicity.com
www.Twitter.com/AdrienneBiggs
www.Twitter.com/DickensFair
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"Bartle
B. Best" on BART
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(from Kevin Patterson)
Returning
with expanded coverage will be BART.
More posters on over 100 trains, double the shuttles from last year.
(and yes, Virginia, there will be a handicapped shuttle). Just
in: Will Wood, portraying
"Bartle
B. Best" will be riding the "Silver Serpent" selected weekdays
during commute hours to expend his "Very Very Own" personal
invitation. Perhaps a ticket or two will
be offered to those clever and caffeinated souls who can answer a
question or
two such as "Who wrote Dickens A Christmas Carol"?
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Our Partner, Liverpool
Lils'
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(from Kevin Patterson)
Liverpool
Lils in San Francisco is a new gung-ho partner this season. They
have purchased a huge billboard on
Lombard featuring the Fair and their promotion with us for "pub
nights". With the purchase of special menu items,
diners will receive 2 free tickets to the Fair!
We will also have performers there on certain nights throughout the run.
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Your Ideas?
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(from Kevin Patterson)
These are
just a few of the highlights!
Please email kevin@dickensfair.com
with promotional ideas or adrienne@biggspublicity.com
with media leads.
Thank
you!!!!
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| Contact Information
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For specific questions
regarding performing at the Fair or to submit a show proposal please
email Cat
Taylor
If your group would like to perform at the Fair for just one day
(school
caroling groups, etc., please email Robert
Young
For specific questions regarding vending at the Fair please email Vendors
For specific questions the beverage department please email Beverage
To learn what you can do to help save the Cow Palace, please visit
http://www.savethecowpalace.com
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